MICE in Sabah

Asia’s newest MICE Destination


An upcoming business destination with modern facilities amidst rustic setting on the Best of Borneo – Sabah. Sabah Tourism Board is making a head start on the MICE business while anticipating the completion of Sabah’s first Convention Centre due late 2018 or early 2019.



Why Sabah?

Sabah gives a complete and exotic Bornean experience, from diverse natural offerings such as mountains, islands, beaches, wildlife to warm and hospitable people from various background. It’s a combination of fun, adventure and total relaxation in one of the most exciting island State in Malaysia.

16 international cities have regular connectivity to the State capital, Kota Kinabalu. Hong Kong, Shanghai, Tokyo, Singapore, Seoul and business hubs are within short (three to six hours) direct flight and there are easy connection to other long haul destinations.

As a young state, there is little history for Sabah which depended on the timber industry in the past. A redirection of policies has regulated that, enabling nature-based tourism to rise as one of the top income earners for the government - the benefits that are seen today.

Product offerings spans from the West to the East Coast, from the highlands to underwater, giving the celebrated tagline, ‘eco-treasures from mountain top to ocean deep’.  The top 3 mountains of Malaysia are all found in Sabah, along with strange and unusual wildlife, some unique to Sabah – attracting scientific researchers and volunteers.

Underwater, diving makes a lucrative industry for Sabah for the past 30 years. Scuba diving organization PADI, has returned to Sabah for almost two decades straight to train their top directors in Sabah’s East Coast.

Amidst its rustic setting, Sabah is now gearing to be the upcoming MICE player in the region. The new Sabah International Convention Centre, due to open in late 2018 or early 2019, is expected to change the face of the industry as well as the overall economy.

FOR MORE KEY FEATURES  (click on the images below)


16 - 17 September 2017

Rated one of the toughest and most scenic race courses in Malaysia, the TMBT or The Most Beautiful Thing Ultra Trail Marathon takes runners on traditional village trails along the base of Mount Kinabalu through ethnic Dusun villages up and over the mountain ridges. A total of 1500 runners will be competing in either the 12km or 28km trail run category, while others will be racing in the 50km or 100km ultra trail.

15 October 2017

Catch the excitement as runners from around the world gather at Malaysia’s first UNESCO World Heritage Site for the annual sports event. It’s a race like no other! While casual climbers may take an average of two days to scale the mountain, professional mountain runners can clock as fast as 4 hours!

3 December 2017

Kiulu Adventure Challenge pushes adventure enthusiasts to the limits through running, mountain biking, rafting and many other outdoor activities, held in the scenic district of Kiulu.