SACEOS integrates marketing communications efforts with new committee

By BEA Reporter on 20/07/2017


Ahead of the highly anticipated Singapore MICE Forum 2017, SACEOS Marketing Communications Committee Chairperson, Rosalind Ng, has appointed El Kwang of Biz Events Asia as the co-chairperson alongside a newly-minted committee to realign and rejuvenate the Association’s outreach and engagement with the business events industry and beyond.

President of SACEOS, Janet Tan-Collis, said, “The theme for the Singapore MICE Forum this year – re:imagine #EngagE – is timely, reflecting a bold paradigm shift by SACEOS to deploy an intergenerational and integrated marketing communications strategic approach. We are delighted that these cross-generation talents are working together, sharing expertise from their respective disciplines, providing timely advice and forward-thinking insights. It really affirms that our industry is supported by talent from different specialisations. This approach will enhance our focus on advocacy, education and professionalisation efforts as we prepare to launch our new website this quarter.”

The Marketing Communications Committee comprises the following members:


Rosalind Ng, Managing Director at Globe International Events Consultancy Pte Ltd


El Kwang, Chief Editorial Officer at Biz Events Asia


Arlene Benger-Tan - Senior Manager, Public Relations (Asia Pacific) at Preferred Hotels & Resorts

Chris Seow - Design Lecturer at the Singapore Institute of Management

Chua Yi Kiat - Editorial Manager at Biz Events Asia

Gina Sin - Editor at Biz Events Asia

Lee Yoong Foo - MICEapps Strategist at Ace:Daytons Direct (International) Pte Ltd

Susan Tan - Director, Marcom, UBM SES (formerly Singapore Exhibition Services)

Zarina Othman - Assistant Director Business Development & Sponsorships, MCI Group

The new marketing communications committee will make their debut at the Singapore MICE Forum held at the Sands Expo and Convention Centre, Marina Bay Sands on Thursday, July 27, and Friday, July 28, 2017. Forum participants will experience a new approach dedicated to different industry skill sets across 12 breakout sessions. Sellers can expect to network with international buyers from the Asia Business Networking programme as well as industry thought leaders flown in by the Professional Convention Management Association (PCMA).

The Singapore MICE Forum (SMF) is SACEOS' signature annual event. This thought-leadership platform attracts international and regional industry participation. As a respected and MICE industry-supported professional knowledge and networking platform, SACEOS encourages delegates to engage in conversations that matter and create opportunities to generate business solutions. This year’s SMF will be held at Sands Expo and Convention Centre, Marina Bay Sands on Thursday, July 27, and Friday, July 28, 2017.

The conference committee members are:

Chair – Oscar Cerezales, COO, MCI Group Asia Pacific.
Co-chair – Selina Chavry, Global MD, Pacific World.
Committee member – El Kwang, CEO, Biz Events Asia magazine.
Committee member – Ralph Hendrich, General Manager, Koelnmesse Pte Ltd.
Advisor – Aloysius Arlando, CEO, SingEx Group.

For more information, visit
For SMF2017 registrations, contact
For sponsorship opportunities, contact

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