Speak in public, change your game

By Lynne Schinella on 21/02/2017


I have a friend who is in a middle management role. She is excellent at her job and should have been moved up a lot quicker than she has. But she doesn’t “do” public speaking. Every invitation she gets she declines and delegates.

There is no arguing that preparing a well-delivered talk takes time than most. But like anything else, with practice, your skills get better and your prep time gets less.

In fact, if you spend the time to craft just one talk in your area of expertise, you can keep delivering the same one.

In 2017, if you are not regularly stepping up to speak in the boardroom, to your team, on a large industry stage, you are sabotaging your own career.

Because when you can articulate yourself well in public, you get noticed. And when you get noticed, you get promoted. You get head hunted. People do what you want them to. You sell more of your stuff.

Think about a speaker you find impressive. Chances are you will think of them as confident, as knowledgeable and likeable.

This needs to be you.

Whether you’re in your own business or not, run, don’t walk, towards every speaking opportunity you can find. It’s like a sales call, except to hundreds of people at a time. Establish yourself as an expert. Sharing your knowledge is more powerful than any slide deck can ever be.

And just because you don’t fear public speaking doesn’t mean you’re good at it.  Being a gun speaker is so much more.

  • It’s about knowing your key message
  • It’s about choosing the right content for the right audience
  • It’s about distilling that content
  • It’s about putting it in the right order so that it flows and you don’t lose your audience because you’re jumping all over the place
  • It’s about using the right language to engage your audience
  • It’s about knowing your audience. What do they already know about you and your topic?
  • It’s about using your voice in a way that’s compelling, authoritative and engaging
  • It’s about painting verbal pictures through artful storytelling and metaphors to allow your audience to visualise the message

 Public speaking is just a skill. As a leader, if you can’t convey your vision with clarity and impact, no one will follow you.

 About Lynne Schinella

Speaking with confidence is Lynne’s day job. Her speaking invitations put her in front of audiences of all types all over the world.  Lynne presents to boards, to executive committees, at business workshops and to hundreds of delegates at corporate conferences. 

Lynne is also a teacher of speakers who is called on to coach C-level executives for critical business presentations and keynote speeches. She has studied acting and presentation at NIDA and completed programmes at the Matt Church Thought Leaders Business School.  

However, Lynne’s true value in this space goes beyond her decades of experience. Through her desire to constantly learn and grow as a professional speaker, Lynne is able to continually put her teaching into practice.  Her coaching for speakers is current and real – it reflects what she sees and hears as well as what she does. 

She learns it, lives it, shares it.

Lynne Schinella runs 3-day speaker intensives for executive women. Visit www.execspeakercoaching.com to find out more.

Taking expressions of interest for Malaysia in late 2017. Please email marie@lynneschinella.com.au.

Article code: 4113

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