The state of play in India

By Jean-Michel Cassé on 14/02/2017


India has been the hotbed of hospitality sector’s interest for many years now.

Surging with key drivers of growth in place, the Indian hospitality industry has experienced remarkable progress in recent years. As a matter of fact, the growth witnessed by the Indian hotel industry over the past two decades outpaces the growth reported by most overseas markets.

From around 120 hotels and 18,000 branded rooms in 1995-96, the country closed the last financial year with over 890 branded hotels with more than 114,000 rooms.

Factors such as the rising purchasing power of domestic travellers, a growing penchant for travel, notable increase in commercial development, increasing foreign tourist arrivals, a growing airline industry and government-led pro-tourism initiatives are fuelling the sector’s growth in the country.

That said, there is a great deal of scope to further expand tourism across India, and as the country improves air travel connections, develops infrastructure for last mile connectivity and continues to relax visa restrictions, tourist arrivals are poised to further increase.

AccorHotels recognises the extraordinary growth opportunity India offers and is committed to the India market for the long term.

AccorHotels today has a proud portfolio of 10 of its globally acclaimed brands, ranging from economy to luxury, across 46 hotels and 19 cities in India. With the onset of 2017, our network is poised to grow to over 55 hotels and we are well on our way to reach the target of over 10,000 rooms by the year end.

With rapid commercial development, India has also witnessed an increase in MICE activity in the recent years, catching the eye of the global business travellers seeking unique MICE experiences.

India offers a heady blend of culture, history, tradition, hospitality, beauty coupled with modern amenities and luxury, heritage and off-beat hotels and resorts that would appeal to any MICE organiser.

The country recently climbed to the 31st position in the list of global meeting market published by the International Congress and Convention Association (ICCA).

Catering to the growing MICE segment in India, AccorHotels offers a slew of service offerings to make events of any nature and scale a success. AccorHotels has the distinction of being the largest operator of convention centres and meeting space in India with over 500,000 sq ft (46,451.5 sq m) under management.

This stems from us being amongst the first movers in the fast emerging MICE market segment in India, having completed over a decade of managing Novotel Hyderabad Convention Centre and the Hyderabad International Convention Centre (HICC).

Alongside the HICC, AccorHotels also manages the Lavasa International Convention Centre and Novotel Visakhapatnam, the largest all-sea facing convention centre on the east coast of India. Adding to our MICE portfolio is the Pullman and Novotel New Delhi Aerocity with 40,000 sq ft of meeting and convention spaces and the Novotel Kolkata Hotel & Residences with another 30,000 sq ft.

We also recently announced the renewal of our agreement with Cyberabad Convention Centre for the management of these marquee properties, a testimony to our long-standing leadership in the segment.

As the state of play and prospects for the MICE segment in India continues to grow, especially with the government’s plans to develop more cities as MICE destinations, AccorHotels plans to further expand its MICE facilities in the country.

Jean-Michel Casse is the Chief Operating Officer (COO) – India and Southeast Asia for AccorHotels. His experience spans over three decades and possesses a deep understanding of varied cultures, having worked across multiple international markets in Europe, Asia, Middle East and Africa.

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