With the explosion of marketing and PR channels, companies now want to apply an integrated approach to managing their communications for efficiency and effectiveness. However, finding people with the multifaceted range of skills and experience needed to manage integrated communications effectively remains a huge challenge.
One agency has taken on this challenge by inviting professionals to skill up, step up or move up, through the launch of their own integrated communications training program, the same as their staff go through when entering the company.
Four one-day sessions – “Safaris” – are open to marketing and communication professionals and teams, business owners, other agency staff and anyone who purchases communication services.
A mix of theoretical and practical training, each Safari will demonstrate how to combine the disciplines of marketing, public relations, social, digital and design with an integrative approach.
Integrated communications specialist Felicity Zadro, Founder and Managing Director of Zadro, said ZU was a response to the huge effort of teaching staff and clients about the power of integrated over the past 10 years.
“Our recruits are coming from a marketing or PR background; however, we need both skill sets in one person to do what we do.
“We wanted to find a way of streamlining the training process, therefore ensuring that we could share our knowledge and experience with our clients, the industries which we work in and the sector.
“The highly skilled team at Zadro are set to share real examples and personal knowledge of the industry with others. The content is solid, interesting and provides a real chance to learn what professionals need on the ground,” said Ms Zadro.
ZU will be offered via an open course where participants can join a class of peers from varied companies and industries, or a tailored safari package for team members of a single organisation or group.
Over the past 10 years, the Zadro team have worked with over 500 clients providing integrated communications across PR, digital, creative design and marketing.
Delegates who attended events at International Convention Centre Sydney (ICC Sydney) generated AUD785 million (USD621.5 million) in direct expenditure for the State in its first year of operation. (read more)
Penang closed its year on an all-time high, having reached MYR1 billion (USD252.8 million) in the overall Estimated Economy Impact (EEI) for 2017, according to a recent report by the Penang Convention & Exhibition Bureau (PCEB).(read more)
Malaysia has concluded the first of its slew of major events for 2018. Biz Events Asia delves into the logistical challenges and triumphs for this 25,000-participant forum, and the other events set for this burgeoning business events destination.(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
Isn’t it time to realise that the world will end if this industry does not support the media that works for them!(read more)
Join our mailing list
Share your thoughts