Malaysia has won the bid to play host to the 13th UFI Asia Pacific Conference (Open Seminar) next year, triumphing over potential cities in China that were also in the bid run.
With more than 900 international trade fairs bearing the UFI-approved label, the 13th UFI Asia Pacific Conference in 2018 will be Malaysia’s second successful time after hosting the event a decade ago in 2009.
From March 1-2, 2018 in Kuala Lumpur, the seminar is expected to generate MYR1.8million (approximately USD403,995) in economic impact to the country.
The seminar, secured by the Malaysian Convention & Exhibition Bureau (MyCEB) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), is expected to be an immense opportunity for Malaysia to create business opportunities by attracting global decision makers and leaders of the industry, while increasing awareness in the exhibitions market.
“Hosting the 13th UFI Asia Pacific Conference will be an excellent opportunity for us to promote Malaysia and showcase our country given the accelerated pace of infrastructure developments taking place,” said Ho Yoke Ping, General Manager of Business Events, MyCEB.
“Malaysia has already raised its profile internationally for conventions and meetings and having the UFI Asia Pacific Conference here will further support our goals to expand the exhibition market share, an important segment of our business. Business events have been recognised as one of the key contributors towards Malaysia’s Economic Transformation Programme to reach developed nation status by 2020,” continued Ho.
Mark Cochrane, UFI’s Regional Manager in Asia Pacific, added: “The last time we held this event in Kuala Lumpur was in 2009 and since then market in Malaysia has gone from strength to strength. We expect that the 13th edition of the UFI Asia Pacific Conference will, yet again, offer the exhibition industry in Asia a powerful platform to learn about the latest trends and to network with industry leaders from across Asia. We look forward to working with the team at MyCEB and MACEOS in the months ahead!”
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