Taiwan – MEET TAIWAN organised an around the island tour in June 2016 for eleven Chinese MICE representatives to showcase Taipei’s natural coastal beauty and Taiwan’s technological MICE resources.
The online to offline (O2O) Fam Tour aimed to provide a fresh experience to potential corporate meeting buyers. As a new feature this year, MEET TAIWAN developed an “Ocean Challenge” Fam Tour App for greater interaction between the attendees and the environment around them.
A MICE guide exclusively for MEET TAIWAN’s “Ocean Challenge”, itineraries, maps and a database for tourist attractions were all found within one App. It encouraged participation in activities and closer teamwork to fulfil challenges assigned. After completing the tasks attendees share their memories by posting photos or videos on social media through the App. This helped to document and share mementos of the Fam Tour over the world.
In addition, the App is also a practical tool with complete Taiwan MICE information that can be reviewed after the Fam Tour. Taiwan is surrounded by the ocean with full of possibilities and the “Ocean Challenge” theme allowed corporate buyers to savour the beauty of the ocean and understand Taiwan’s MICE offerings. It was an opportunity for travellers to experience the harmony of how Taiwanese culture interacts with its surroundings.
MEET TAIWAN added a little flavour of the ocean in every aspect from experiencing Taiwanese folk-life from delicious seafood stalls to a cosy walk on the beach. The itinerary covered the coastal lifestyle in Kaohsiung and Kenting and also the urban lifestyle of Taipei. The visit to Kaohsiung Exhibition Centre also demonstrated the perfect combination of MICE facilities among the surrounding geographical environments.
A highlight of the Fam Tour was the corporate social responsibility (CSR) programme at the Mudan Elementary School in Taitung. Buyers donated ukuleles to the students who in turn held a “Dance and Sing” programme. Buyers were pleased with the engagement with local organisations including elementary schools and aboriginal tribes that provided diverse team building activities and invited companies to deliver CSR events in their corporate meetings.
Biz Events Asia heads to Na Chao Village in Mai Chau, a rural district in the Hoa Binh province of Vietnam, to learn about what it takes for organisations to be involved in a long-term community project as part of their CSR that truly make a difference.(read more)
Two years in the making, the first “Ultimate Download - Asia’s Leading Meetings & Events Destination” familiarisation experience hosted by Sands Resorts Macao brought together 170 delegates in an ambitious initiative that highlighted its best business eve(read more)
Two years in the making, the first “Ultimate Download - Asia’s Leading Meetings & Events Destination” familiarisation experience hosted by Sands Resorts Macao brought together 170 delegates in an ambitious initiative that highlighted its best business eve(read more)
Singapore – Nu Skin Japan brought 250 of its regional sales leaders for a well-deserved travel incentive to Singapore(read more)
Direct from IMEX America 2016 in Las Vegas –Timo Kiuru, CEO of The Unthinkable, started the knowledge session with a statement, “Welcome to the death of event experiential marketing.” Kiuru, recognised by Connect Corporate Magazine as...(read more)
You might be doing it wrongly if you have been offering product details that fail to go beyond venue spaces and capabilities. (read more)
Singapore – A new Helsinki-based “hotel without bedrooms” event venue concept has made its way into Singapore. Here’s a sneak peek inside Huone Events Hotel before its February 23 opening and why it is bound to disrupt the local meetings industry.(read more)
Singapore – Set to open in the second quarter of 2017, the 222-room Sofitel Singapore City Centre has announced the appointment of Freddy See as Director of Sales & Marketing. (read more)
Singapore – October is set to be the busiest business events month as Marina Bay Sands welcomes the highest number of major events in a single month since its opening in 2010.(read more)
What do Malaysia and Singapore have in common in the way they market themselves and stay ahead as business event destinations? (read more)
Singapore – HotelAsia, one of Food&HotelAsia’s pioneer specialised trade shows will feature an impressive host of brands, showcase new equipment and technology and unveil a Singapore Pavilion for the first time. (read more)
Join our mailing list
Share your thoughts