Tourism Australia’s brand new website dedicated to business events will give event planners and incentive travel organisers an enhanced experience and direct access to representative contacts, products, inspiration, and more.
Visitors to the site will notice a bright design that takes full advantage of Australia’s spectacular natural beauty with full-bleed images and 4K- quality films featuring prominently. Apart from offering direct access to Tourism Australia business events representatives and Australian business events products and destinations, the website also allow users to easily make contact with sources of inspiration and information on holding a business event in Australia.
Tourism Australia undertook comprehensive research with international business events planners and decision makers, to ensure the new site delivers relevant and up-to-the-minute information on Australia in the most accessible and appealing ways.
“Australia is leading the way when it comes to delivering business events that exceed expectations, and our new website was created to ensure we also set a benchmark in providing planners and decision makers with an innovative, informative, visually stunning and easy-to-use website,” said John O’Sullivan, Managing Director Tourism Australia.
“The feedback from planners and decision makers has told us that being able to access personalised assistance is crucial when planning business events. That’s why we have fully recreated the site to ensure we can continue to meet the needs of planners and decision makers, by providing an exceptional user experience for those considering Australia as the destination for their next business event,” said O’Sullivan.
The website has been developed on the Adobe Experience Manager platform.
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